About Me

I care about the details, the tempo of Brands, and making Their Image feel considered without getting in the way.

I care about the details, the tempo of Brands, and making Their Image feel considered without getting in the way.

Introduction

I started out building side projects at university and quickly became more interested in how things looked than how they worked. Now at Format, I design logos and brand systems that help teams show up clearly and confidently—whether they’re launching something new or refining what’s already there.

I care about the details—how a logo scales, how a color system behaves, how a brand feels when it leaves the screen. Whether it’s a full identity or just a mark, I try to make work that earns its place.Ask ChatGPT

Experience

Format

Brands System

2024 - Current

Format

Brands System

2024 - Current

Setia

Art Director

2022-2024

Setia

Art Director

2022-2024

Play

Art Director

2020-2022

Play

Art Director

2020-2022

New Company

Brand Identity

2020-2022

New Company

Brand Identity

2020-2022

Expertise

Expertise

Brand Design

Brand Design

/

Logo Design

Logo Design

/

WordMark

WordMark

/

Graphic Design

Graphic Design

/

Art Direction

Art Direction

Brands I've Worked On

Brands I've Worked On

Publications

Publications

Buy Template